Advertisement
is a commercial broadcast information of the availability of services, products and ideas that can be benefited by
the society with or without retaining to the pertinent broadcasting institution. Based on BuzzCity research, Indonesia’s Internet user has rapidly
increased in the amount of 31 % from fourth quarter of 2010 to first quarter of
2011. Indonesia took up the second position of mobile advertisements. Hence, Indonesia
is one of potential nation in which producers can promote their products
through advertisements. A partner in the advertising firm Chuck Blore & Don Ruchman, Inc., Chuck Blore, stated that advertising is the art of arresting the human intelligence
just long enough to get money from it (Bagdikian, 2000). Producers gratify
their desire by marketing their products throughout creative advertisements
aiming to attract people to buy their products. It is not impossible that they promote
their products not in honest way. Thus, advertising is
not a paramount importance in marketing strategy.
Some opponents may
plead that advertising has a substantial role in marketing products. They think
that advertisements can help them in getting amount of customers. As long as
the customers are fascinated in a particular product, they will utilize that
product in long time. It impacts on the products sale and income the producer
gets. However, increasing the quality of the products is more important than
promote the products via advertisement. Moreover, some may argue that advertisement shows the products superiority. Through advertisement, producers
persuade customer that their products are the best. Nevertheless, this
confidence cannot go further; this may lead to public falsehood. To summarize the ideas above, advertisement is harmful.
